Two press ads for Ryanair Ltd.
a. The first ad, published in The Guardian, showed a woman in a bra and pants. She had one hand on her hip and pulled her pants slightly down with the thumb of the other. The headline stated "RED HOT FARES & CREW!!! ONE WAY FROM £9.99". Further text stated "BUY THE 2012 CABIN CREW CHARITY CALENDAR ON RYANAIR.COM!", and in the bottom right corner of the photograph, "ORNELLA FEBRUARY".
b. The second ad, published in The Daily Telegraph and The Independent, showed a woman in a bra and pants. The headline stated "RED HOT FARES & CREW!!! ONE WAY FROM £9.99". Further text stated "BUY THE 2012 CABIN CREW CHARITY CALENDAR ON RYANAIR.COM!", and in the bottom right corner of the photograph, "GILLIAN MARCH".






